When you login to your facebook profile what comes up is your account profile but when you surf ads related to any products on facebook. Why do these brand and organisation sites have pages instead of profiles on facebook? Let us understand that now!
Social networking site refer profiles to users who login, surf and comment on posts. Through your profile you can post images, tag your dear ones in it and comment on the image, you can also add friends, acquaintance, form groups to share ideas and do a lot more activities. Your Facebook profile summates all your likes, movies, books, relationship status, DOB etc.
Your Brand is not a specific Individual, It cannot have a favourite book, movie list or relationship status, you cannot send a friend request to your Brand, Product neither can your favourite brand accept it from you. Just like user profiles have friends, similarly Brand Pages have Fans. On Brand Page fans share new incorporated ideas, their views about new products launched and communicate your link to their friends and share information about your brands with others.
Facebook has been designed in simple to understand manner that it always provides its user with 99% uptime and easy to navigate functions. Most importantly it has provided businesses with large audience under single group. It not only connects individuals to each other but also helps carryout B2C activities. Hence Facebook is termed as “Best Social Networking Site for Businesses”. But marketing on facebook is not an easy task for the organisation. Brand building is not the simplest process.
When facebook first introduced the idea of B2C whole lot of brands pounced on the site and developed fan pages for their organisation. This created a mess between the audience and the organisation. Remember, people you’re targeting for your brand have probably been using Facebook more often and for longer than you have. Unless your approach is pitched perfectly you may end up doing more harm than good for your marketing campaign over social media portals.
Always keep in mind the following differences: –
Profiles are meant for Audience: – Yes I mean it, profiles are not meant for organisation, if you are promoting brand using a profile then let me tell you, Facebook is good at banning such profiles for too much marketing activity.
Groups are not for Organisation: – Groups help you to convey your information to certain audience, instead of posting stories and post to an individual person, you are given privilege to post in single group which will be notified to everyone linked to that group. Carrying out Brand campaign using group as a medium does not fit the idea. Group is meant for likeminded people who share their ideas related to particular group or topic for which the group is formed. You can exchange contact information if your gadget gets lost, through a group but you cannot apply same principle for a Brand / Organisation campaign using group.
Pages for your Brand Marketing: – After you set up page for your Brand promotion try to get updates through your other social media sites on Facebook Page. Keep in mind not to replicate your website as it is on to the Fan Page. Try to get audience by putting out images, poll questions session, get them indulge on to your page by getting out new ideas. For getting started up with your Page for your website on Facebook I would like you to go through few organisations’ pages and get the insight of how they carry out their Fan building activity for their site.
If you have already created a Profile or Group for your Brand or Organisation before Fan Page was introduced don’t feel sad. Just Contact Facebook to get all contacts migrated to your Facebook Fan Page.