Google has lived up to the expectations of its customer and every time it tries to come up with something new people have welcomed it gracefully. To provide easy navigation to favourite webpage of a particular website Google has come out with what you can call now as “Tabbed Site Links”. The new avatar of Search engine is yet to come out full version but it is still under testing face.
Now a question may arise as to what exactly is a Tabbed site link – in simple to understand manner. When you go on to search engine page and you query your search you get a list of results, where few upper results are equipped with links related to Login, Contact Us pages which the client wants for customer to navigate directly instead of surfing main page and go to desired page.
Tabbed Site Link works in a similar way but it has crisped the information short and displayed in for of navigation bar. These help the user to just scroll to the desired tab, click on it and surf with latest updated news on the tabbed link. This eases the navigation and consumer gets the desired information he wants, I must admit that I instantly found the tabbed site links appealing, straightforward and easy to use.
Previously there were 4-5 site links that were displayed on search engine. In the new version there are from 5-9 tabs, each one containing more than 10 site links. That means that the number of linked pages appearing in the SERPs would drastically increase, which would definitely impact brand traffic metrics in various ways. With the help of Tabular format the user experience would be enhanced and in coming future this would be welcomed by Internet users on large scale.
Tabbed Site Navigation helps user to navigate through pages instantly and get valuable information through Search engine pages itself, since quality content is described in short to understand manner on one side of section and links to other pages on another section. These new venture by Google will eventually affect analytic metric for big website as people would gather much needed information via tabbed section and would prefer not surfing through websites as they did earlier and would lead to higher bounce back rate. Now let’s just sit tight for update to take place if recommended.